Confusion may challenge coconut water market

8/7/2014 - by Keith Nunes (FoodBusinessNews.net)

LAWRENCEVILLE, N.J. — Consumers may not realize there are two categories of coconut water, according to iTi Tropicals, a supplier to the market. One category features products that are formulated with coconut water sweetened with added sugars and the second segment features unsweetened varieties.

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